Overall, about 500 scratching was indeed chosen. In the long run, people were exposed to a survey concerning the hearing out-of fifty media (radio, T.V., movies, press). The adjusted try try molded of the 2,000 Belgian owners, old out-of fifteen and more, divided in 3 age groups, cuatro social kinds and you can step three kind of housing. The brand new gathered analysis allow to split up 21 ways consider. All of the some one adhere almost intensively to at least one or numerous ones-currents. Up coming, individuals to provide a tremendously equivalent profile were regrouped, that lead to the organization of 9 personal types:
— the new purposeful consumer 23% : the accumulates inside formations to better buy the produces, marks, and you will storage. To have him, to eat well ways to affirm their identity, to reside cleverly.
— this new modernist knowledgeable 16,8% : he could be open-minded, he tries to comprehend the anyone else, the guy wants traditions and you may uses every the fulfillment, however, the guy respects his very own regulations.
— brand new societal egoist 157 : their actions, their connections into the others revolve up to his personal appeal, he http://datingmentor.org/sugar-daddies-usa/ca/visalia/ or she is socially aside, he aims go ahead and to get unlike the rest.
— new defensive individualist 11,8% : the guy really wants to eliminate to all types of alterations. It’s have fun with sharing his information. Their main proper care are his bodily setting.
— the newest-rustic nine,3% : consumerist, he advises come back to nature, he’s a critical attention and then have a take care of objectivity, however, however, he could be maybe not an active reactionary.
— the selection-boy eight,57 : spontaneous and you will completely computed, the guy loves to spend cash, however, requires nothing need for the others.
— the fresh quiet hedonist six,twenty seven : he stays in equilibrium that have himself and the related neighborhood. He or she is perhaps not materialistic and you can concede far advantages so you can amusement.
— a beneficial demotivate traditional 5,3% : he’s got the latest nostalgia out-of antique opinions and you will expert. He is stressed concerning future. He lives in his market, sheltered from the exterior globe.
Close to the typologies out-of national perception, you can find a certain number of studies that have an investigation occupation limited to style of sets of customers such «youngs» and you may «women». Within the an application views, young people try eventually other from grownups because of their more affordable dependency. They invest their money having supplementary products especially intended for relaxation facts. He’s renowned by a buy behaviour off lively type of, that isn’t inspired of the prerequisite otherwise usefulness, however, from the the affectivity. For teenagers, application try first an effective way to display their identity and also the evidence of its electricity out of choice. In spite of these types of common activities, young adults don’t means an enthusiastic homogeneous entity. You will find five dominant products :
— the brand new playful and you may conformist type : the guy scientific studies to possess instantaneous fulfillment and you can fallows the brand new types of practices exhibited of the news.
His personal every day life is limited to the new people who adopt his positions
— the fresh academic style of : his introduce measures decided by the goal » personal and you will elite achievements»; young people owned by this category are inclined to draw closer with the adult’s industry. They are indifferent so you can industrial actions meant for new teens.
It reject popular products and excess practices
— the new individualistic and you will independent variety of : the kids owned by this community aim at the their conclusion; he or she is worried about their liberty: it you will need to see on their own because of the their particular mode. Simply currency helps make him or her delighted.
— teenagers without preference to have use type: they are sociable; these young people want to make use of its habilities by-doing innovative and active circumstances.